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Ray Bans Wayfarer Outlet

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Ray Bans Sunglasses Outlet.The fifties saw the introduction of Ray-Ban’s Wayfarer model. If the Aviators were the eyewear of heroes, then Wayfarer were the shades of choice for the rebel; its robust plastic moulded frame, with the brow slanted upwards, gave it a character polar opposite to the Aviators, cool rather than authoritative. James Dean wore Wayfarers, as did Marylyn Monroe; while JFK sported a pair of knock-offs – he wouldn’t be the last. Through the decades the Wayfarer’s place in the zeitgeist has been reaffirmed by the patronage of celebrity – from Bob Dylan to Michael Jackson, from Tom Cruise to Bruno Mars.Today Ray-Ban as a brand is stronger than ever. Its iconic personality and heritage play well with a generation (be they hipsters or yuccies or whatever the term du jour curmudgeons are using to disparage well-dressed millennials) that almost fetishizes the authentic.Ray Ban Outlet Sale. Ray-Ban occupies the odd position of being both a market leader and the brand of choice for a generation that prefers its products artisanal and homebrewed. The only brand comparable in this respect that springs immediately to mind is Apple.2007 saw the launch of Ray-Bans’ latest media campaign created and developed around the concept Never Hide. This campaign, which has been kept alive by a steady stream of print, outdoor, and online content, aims to assert the brand’s maverick identity with a few short, bold, imperative sentences: Never pretend. Never be afraid. Never give up. Never hide. A message reinforced by original artwork while maintaining a vital link to their past by the inclusion or allusion to iconic photography.Ray Bans Wayfarer Outlet.