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Replica Ray Ban Sunglasses.It would seem that while the good people at TBWA/CHIAT and Carat International – the agencies responsible for the marketing campaign – are perfectly aware of the irony of using the strapline never hide to sell an accessory which hampers identification.Under its founder and chairman Leonardo Del Vecchio, this Milan-based eyewear company has grown into the dominant force in the market, controlling fully 80% of the world’s major eyewear brands. It made Mr Del Vecchio the richest man in Italy. Besides owning Ray-Ban and its chief competitors Persol and Oakley, and a few other house brands, Luxottica also has licences to design and manufacture eyewear for the biggest designer labels: Chanel, Dolce & Gabbana, and Versace to name but a few.Luxottica itself is not a brand, it has no public persona and that’s how Mr Del Vecchio likes it.Ray Ban Outlet Sale. The company is happy to supply the consumer’s need for variety and choice, perfectly willing to manage all these different brands, each with its particular style and relationship with the public. Two pairs of spectacles each designed by the same team, manufactured from the same materials, and put together on the same assembly line may differ in eventual retail price by hundreds of dollars simply by virtue of what the packaging reads. The correct price for any commodity – after all – is whatever someone is willing to pay for it.Best Ray Ban Sunglasses.